Will advertising agencies be able to keep advertisers

Advertising agency – friend or foe? This issue is vigorously discussed in specialized Internet forums.
Will advertising agencies be able to keep advertisers
Some businessmen praise Kiev advertising agencies, which relate to the problems of advertisers professionally. Others, faced with the lack of professionalism of employees of numerous bureaus who act as intermediaries between the advertiser and the world of big advertising, create their own creative department and their marketing structure in their company.

Race for client’s money
The cynicism of the era imposed an indestructible stamp on the work of many advertisers, for whom the customer is only a source of money. For such “specialists” the client is only a payer, the holder of the advertising budget, which must be scooped up to the last penny in order to increase its own profit.

Employees of such associations are not interested in the problems of the advertiser. Whether sales of a product will increase following the results of an advertising campaign, whether brand awareness will increase is not the main thing. Due to this attitude, advertisers tend to offer customers costly promotion channels.

Secondly, advertising “creatives” often suffer from elitism and snobbery, neglecting the usual working methods. Such experts solve the problems of promotion in markedly artsy ways, although, perhaps, any traditional method could work.

Such advertising figures are accustomed to thinking of customers as average people who are unable to appreciate the greatness of creative decisions. Such advertising creators work for the sake of success in their own narrow circle, for winning at some prestigious advertising competition, but not for increasing the advertiser’s profit.

The third reason for the self-organization of advertisers is the unwillingness to pay intermediaries who sometimes claim the lion’s share of the advertising budget, leaving up to 80% of the money paid by the client. Such offices operate on the principle of outsourcing, selling an expensive order on the side for a lower price.

There are some curious examples of outsourcing, when an advertising agency that received an order for 200 thousand finds an executor on the side for 20 thousand, and that in turn is looking for a remote freelancer, ready for 5 thousand to do all the work. Of course, an advertiser cannot arrange such an attitude towards his order.

Finally, any advertiser should remember that if he does not represent a bank, an oil plant or a large international corporation, then trainees who are afraid to entrust any work will plan and implement his advertising campaign.

Who to work with?
One of the few advertising agencies in Kiev that perform their work qualitatively is Sonata . Professionals of the business fully own such tools as outdoor advertising, advertising in the media, on transport, at airports, shopping and entertainment centers, office and business centers, BTL events, non-standard methods of promotion. Here everything is done at the highest level and on its own, and each client can count on significant benefits and discounts when ordering a comprehensive promotion.