What can social media advertising do for your business?
Social networks in the modern world play a huge role. We will not argue about whether this is good or bad. Our task is to understand what benefits can be gained for the business given the high popularity of such sites.
What can social media advertising do for your business?
Advertising in social networks as an effective way to express yourself
Count how many times a day the average user opens his page on social networks. There are, of course, people who in principle practically or completely do not use either FB or VC, but most of the users come to their pages regularly, and at least ten times a day. And the lion’s share of this audience with the right approach to the business can become your customers. Advertising on Facebook almost always hits the target – the main thing is to know what to offer, to whom and how. It can also improve the reputation of a brand or company in the eyes of customers and partners.
The main types of advertising in social networks
Advertising on social networks is of different types. The main ones are:
Contextual – and Facebook, and VKontakte, and other sites offer this opportunity.
Creating your own official page – that is, the company’s website has its own “social network” duplicate. For it to work, we need competent support – updating information, publishing interesting news and promotions. Advertising on Facebook, VK, OK, Instagram will be much more effective if you not only start to publish advertising messages and announcements, but also make your own public.
Hidden advertising – this category includes viral photos and video materials, direct communication with potential and actual consumers, active participation in the life of thematic public places, posting quotes and links.
Advertising on Facebook, Instagram, Odnoklassniki can only be contextual, only hidden or complex. It is also important to choose your audience – VKontakte and Instagram are predominantly young, the ratio of men and women is the same, older people are on Odnoklassniki, older and more impressive on Facebook. Find your audience and work on it.
3 reasons to order advertising in social networks
Advertising in social networks provides great opportunities for modern companies. Among them:
Maximum efficiency – you communicate directly with the consumer, you can quickly respond to his requests
Formation of a positive image – the company that ordered the promotion of SMM, pays enough attention to supporting groups, communicating with customers, is trustworthy.
Long-term effect – and hidden advertising, and the creation of their own public give a long-lasting result.
Facebook advertising will make your brand recognizable and popular, and quite quickly.
