Coffee shops on every corner. How profitable is this business
If you do not mind that you are constantly accompanied by the aromas of coffee and besides, you dream of opening your business, start with a small cozy cafe.
Coffee shops on every corner. How profitable is this business
Trading this refreshing drink is very profitable at any time of the year. In winter, because people, wanting to warm themselves, often drop into the cafe to have a cup of coffee. In the summer – when cooling drinks are mostly in demand, fans of coffee, in spite of everything, will never miss the moment to sit at a cup of their favorite drink.
And although many believe that this business is leveled by a large number of coffee kiosks, it is not. It’s one thing to pass a cup of coffee by the passing light, and quite another to sit in a cafe with friends at the same cup or just arrange your thoughts in a relaxed atmosphere.
Coffee is a lot, but good coffee is rare. Therefore, opening your coffee shop, it is important to take care first of all about excellent coffee. And this should not save money, you need to buy coffee in bulk and order good water, or even clean yourself using osmosis. Investing in a business should not be afraid, as the number of fans of excellent organic coffee is growing and this trend is evolving. This is another great chance to open your coffee house.
To succeed with customers and make your business profitable, you need to start by creating your own brand.
Come up with an original name, logo and some unique idea of making coffee – all this will attract the buyer. Moreover, if you organize an excellent service, information about the work of a coffee shop, discounts for regular customers, new customers will constantly appear in your cafe.
Need to use all methods.
If you want to focus on older people, then announcements and invitations to cafes are best placed on nearby bigboards, on banners in nearby business centers. And in order to attract more young people, it’s best to advertise yourself on social networks, you can even create a page of your coffee house with visitors’ reviews, with innovations in products, services, discounts.
If we talk about the profitability of a coffee house, then with excellent and creative work, it will vary from 40 to 60 percent. This is a good indicator, although in life it is influenced by many factors. First, you need to scrupulously treat the selection of raw materials, correctly organize marketing and pricing policies, demand quality work from employees, choose the right location — all of these and many other organizational and economic factors affect profit and ultimately payback. Practice proves that some coffee shops achieve excellent payback in one year, and some – and even less – in a few months. And this already indicates that with the proper organization of production and social relations, such a business becomes profitable.
