Making the right choice of barcode scanners for the store
Due to their design, barcode scanners have gained immense popularity, which significantly affected their value. Now, at an affordable price, you can purchase a scanner in your store. Making the…

Continue reading →

What are the cloud technologies 1C
1C cloud technologies are designed to work on different client devices and with different operating systems What are the cloud technologies 1C At the same time, customers may not have…

Continue reading →

Apostille on documents
To put an apostille on the documents, you only need to come to the translation agency "MovaPro". Specialists will take all the hassle associated with stamping. Apostille on documents In…

Continue reading →

Will advertising agencies be able to keep advertisers

Advertising agency – friend or foe? This issue is vigorously discussed in specialized Internet forums.
Will advertising agencies be able to keep advertisers
Some businessmen praise Kiev advertising agencies, which relate to the problems of advertisers professionally. Others, faced with the lack of professionalism of employees of numerous bureaus who act as intermediaries between the advertiser and the world of big advertising, create their own creative department and their marketing structure in their company.

Race for client’s money
The cynicism of the era imposed an indestructible stamp on the work of many advertisers, for whom the customer is only a source of money. For such “specialists” the client is only a payer, the holder of the advertising budget, which must be scooped up to the last penny in order to increase its own profit.

Employees of such associations are not interested in the problems of the advertiser. Whether sales of a product will increase following the results of an advertising campaign, whether brand awareness will increase is not the main thing. Due to this attitude, advertisers tend to offer customers costly promotion channels.

Secondly, advertising “creatives” often suffer from elitism and snobbery, neglecting the usual working methods. Such experts solve the problems of promotion in markedly artsy ways, although, perhaps, any traditional method could work.

Such advertising figures are accustomed to thinking of customers as average people who are unable to appreciate the greatness of creative decisions. Such advertising creators work for the sake of success in their own narrow circle, for winning at some prestigious advertising competition, but not for increasing the advertiser’s profit.

The third reason for the self-organization of advertisers is the unwillingness to pay intermediaries who sometimes claim the lion’s share of the advertising budget, leaving up to 80% of the money paid by the client. Such offices operate on the principle of outsourcing, selling an expensive order on the side for a lower price.

There are some curious examples of outsourcing, when an advertising agency that received an order for 200 thousand finds an executor on the side for 20 thousand, and that in turn is looking for a remote freelancer, ready for 5 thousand to do all the work. Of course, an advertiser cannot arrange such an attitude towards his order.

Finally, any advertiser should remember that if he does not represent a bank, an oil plant or a large international corporation, then trainees who are afraid to entrust any work will plan and implement his advertising campaign.

Who to work with?
One of the few advertising agencies in Kiev that perform their work qualitatively is Sonata . Professionals of the business fully own such tools as outdoor advertising, advertising in the media, on transport, at airports, shopping and entertainment centers, office and business centers, BTL events, non-standard methods of promotion. Here everything is done at the highest level and on its own, and each client can count on significant benefits and discounts when ordering a comprehensive promotion.

Coffee shops on every corner. How profitable is this business
If you do not mind that you are constantly accompanied by the aromas of coffee and besides, you dream of opening your business, start with a small cozy cafe. Coffee…

...

Some interesting facts about translations
The translation world is full of jokes and just interesting facts. This time, our translation agency decided to cheer you up and share a few of them. Some interesting facts…

...

How to open a business in the era of vending
Every second seeks to create their own business. After all, their work is not only a way to earn decent money, but also to do what they like. How to…

...

Apostille on documents
To put an apostille on the documents, you only need to come to the translation agency "MovaPro". Specialists will take all the hassle associated with stamping. Apostille on documents In…

...